Websites for small businesses.
Most small business websites don't need to be complicated. What matters is that people quickly understand what you do, trust what they see and know what to do next.
A small business website should make life easy for somebody who is already interested in what you do. They should quickly understand the business, feel confident they’re in the right place and know how to take the next step.
The strongest sites are often the clearest ones. They focus on the information customers genuinely need rather than adding features simply because they are available.
What a good small business website needs.
Being clear about what you do
Someone should understand your business within a few seconds of landing. Clarity wins more enquiries than cleverness.
Working properly on a phone
Most small business traffic is mobile. The phone number should be tappable, the text readable and the pages quick.
Reasons to trust you
Photographs of real work, genuine reviews, a real address and a named person all help people feel confident about getting in touch.
One obvious next step
Phone, email or a short form – make the next step easy to see and easy to take.
Loading quickly
Slow sites lose visitors before they see anything. This is mostly down to how the site is built.
Being findable
Sensible page titles, a clear structure and a well-kept Google Business Profile do a lot of the local search work for a small business.
Keep it focused
You don’t need every feature simply because it exists. Start with the things that help customers understand the business and get in touch. Anything else should earn its place by making the website genuinely more useful.
Common questions.
How many pages does a small business need?
Usually fewer than people expect. A homepage, a page for each main service, an about page and a contact page covers most businesses well.
How much should a small business website cost?
It varies a great deal with the amount of content, the functionality and the support included. Our guide to website costs walks through the common pricing models – and if you want to see how Jellyworks prices things, our rates are all on the Pricing page.
Do I need to write all the content myself?
Not necessarily. Bring what you have – even rough notes – and a good developer will help shape it. Waiting for perfect content is the most common reason websites never get finished.
Can the website grow as my business grows?
It should. A well-built site can take new pages, services and sections as you need them, without starting again. It is worth asking any provider how changes are handled after launch.
Need a website for your business?
Tell us what you do and what the site needs to achieve.